Post by account_disabled on Feb 26, 2024 23:59:15 GMT -5
The and why incorporating it into your own work is beneficial. Agile Marketing Click on the whiteboard image above to open a highresolution version in a new tab Video Transcription Hey Moz fans this is Jim Ewel. Im the blogger behind AgileMarketing.net the leading blog on agile marketing and Im here to talk to you today about agile marketing. Agile marketing is an approach to marketing that takes its inspiration from agile software development.
Like agile software development it has a set of values and Kazakhstan Phone Number List it has a set of benefits and were going to talk about those values and benefits today. Values of Agile Marketing Value number one Responding to change over following a plan. Its not that we dont plan. Its just that we dont write to page marketing plans. Instead every quarter we write a onepage plan that specifies our goals our aspirations to get everybody on the same page and then every two to four weeks we reset our priorities. We say This is what were going to get done during this two to fourweek period. Value number two Rapid iterations over big bang campaigns.
In traditional marketing we get together in a room and we say Were going to run a campaign for three to six months to a year. We hash out the idea of what were going to do for that campaign. . They come up with creative. They review it with us. We go back and forth and eventually well run that campaign for three to six months. And you know what happens at the end of that campaign We always declare victory because weve spent so much money and time on that campaign that every time we say It worked. Well we take a very different approach in agile marketing. We take an iterative approach. We start out with a little strategy. We meet for half an hour or an hour to figure out what do we.
Like agile software development it has a set of values and Kazakhstan Phone Number List it has a set of benefits and were going to talk about those values and benefits today. Values of Agile Marketing Value number one Responding to change over following a plan. Its not that we dont plan. Its just that we dont write to page marketing plans. Instead every quarter we write a onepage plan that specifies our goals our aspirations to get everybody on the same page and then every two to four weeks we reset our priorities. We say This is what were going to get done during this two to fourweek period. Value number two Rapid iterations over big bang campaigns.
In traditional marketing we get together in a room and we say Were going to run a campaign for three to six months to a year. We hash out the idea of what were going to do for that campaign. . They come up with creative. They review it with us. We go back and forth and eventually well run that campaign for three to six months. And you know what happens at the end of that campaign We always declare victory because weve spent so much money and time on that campaign that every time we say It worked. Well we take a very different approach in agile marketing. We take an iterative approach. We start out with a little strategy. We meet for half an hour or an hour to figure out what do we.