Post by account_disabled on Feb 22, 2024 1:26:19 GMT -5
The look closely and study well we can actually get SEO and content opportunities out of this analysis. So the way I thought Id run this Whiteboard Friday is a little bit different than usual. Rather than being purely prescriptive I thought Id try and illustrate some actual results. Ive pared them down a bit and removed the descriptions and taken some out but to try and show the process of that. Query Damaged furniture So heres a query for damaged furniture.
If I am trying to reach searchers for this query lets assume America Mobile Number List that Im in the furniture business I might see here that there are some ads up at the top like this one from Wayfair inexpensive furniture up to off. I scroll through the organic results Everyday Clearance Furniture Outlet MyBobs.com okay thats a local place here in Seattle Seattle Furniture Repairs and Touchups. Okay this is interesting. This is a different type of result or its serving a different searcher intent. This is We will repair your furniture not We will sell you cheap damaged furniture which these two are.
Then How Stuff Works which is saying We will show you how to repair wooden furniture. Now I scroll down even further and I get to the related searches scratch and dent furniture near me which suggests one of the intents absolutely behind this query is what Wayfair and My Bobs are serving which is cheap furniture inexpensive furniture thats been previously damaged in some way. Clearance Furniture Outlet similar intent Bobs Discount Furniture Pit Im not totally sure about the pit naming convention and then there are some queries that are similar to these other ones. So heres whats happening. When you see search results like this what you should pay close attention to is the intent to position ratio. Lets say... Intent A I want to buy furniture Intent B I am looking to touch up.
If I am trying to reach searchers for this query lets assume America Mobile Number List that Im in the furniture business I might see here that there are some ads up at the top like this one from Wayfair inexpensive furniture up to off. I scroll through the organic results Everyday Clearance Furniture Outlet MyBobs.com okay thats a local place here in Seattle Seattle Furniture Repairs and Touchups. Okay this is interesting. This is a different type of result or its serving a different searcher intent. This is We will repair your furniture not We will sell you cheap damaged furniture which these two are.
Then How Stuff Works which is saying We will show you how to repair wooden furniture. Now I scroll down even further and I get to the related searches scratch and dent furniture near me which suggests one of the intents absolutely behind this query is what Wayfair and My Bobs are serving which is cheap furniture inexpensive furniture thats been previously damaged in some way. Clearance Furniture Outlet similar intent Bobs Discount Furniture Pit Im not totally sure about the pit naming convention and then there are some queries that are similar to these other ones. So heres whats happening. When you see search results like this what you should pay close attention to is the intent to position ratio. Lets say... Intent A I want to buy furniture Intent B I am looking to touch up.